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Shin.tsugi is the repair of the heart & mind.

Through a unique blend of the
creative arts and fandoms, we empower mental wellbeing with our bespoke programmes.
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• Name Origins •⁣
Kintsugi (金継ぎ) is the ancient Japanese art of repairing broken pottery with lacquer or gold. It honours each artifact’s unique history by emphasizing, not hiding, the break.⁣

In the same way, we as humans are imperfect and broken in places by what life has thrown at us. ⁣
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Shin.tsugi (pronounced /shinˈsuɡi/) comes from substituting the gold (kin/金) in Kintsugi with the heart and mind (shin/心).

Shin.tsugi (Shinzu) is the repair of the heart and mind, where every individual’s unique history & traits are acknowledged and celebrated.⁣
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Our bespoke programmes bring together the creative arts and fandoms to creates spaces and experiences — where the things that bring you joy or healing can empower Mental Wellbeing through self-discovery and self-expression.
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Shin.tsugi Founder Elaine Yeoh
I'm Elly, the founder of Shin.tsugi. With extensive experience in calligraphy, design, digital marketing and singing, I'm currently on a mission to empower mental wellbeing through self-expression and the things you love.

I was also a co-founder of the 1st place tele-mental health team at Startup Weekend Singapore 2020.

You can find me on TikTok @elly.minty!
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I'd always envisioned creating a product or service that would improve day-to-day wellbeing for others in a highly personalised way.

I believe there's no one-size-fits-all approach in wellbeing.

My first step closer to this mission was when my team won 1st Place at Startup Weekend Singapore 2020 with a tele-Mental Health solution.
I hold extensive expertise in design, digital marketing, branding and calligraphy.

I'm passionate about helping others practice Mental Wellness through Self-Discovery and Self-Expression, and creating mentally & emotionally healthier spaces to tap on the things that bring us joy and healing.

My favourite Fandoms (Eg. Harry Potter, Running Man) have provided immeasurable comfort and healing in my times of need, and I've experienced the therapeutic effects & impact of self-expression, singing, calligraphy and journaling on my own mental wellness and self-care — and would like to share the same with others through Shin.tsugi.
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In my previous role as Head of Marketing & Design at Reactor School, I gained 4 years of experience working with Youth across ASEAN to turn their amazing ideas into projects and startups.

As head of the Reactor Educator Network, I also supported a passionate community of Teachers in their work.
In August 2021, I joined TikTok’s Youth for Good programme in partnership with MOE, MCCY and NYC, mentored by various Mental Health NPOs.

I'm currently a Mental Wellness advocate and educational content creator on TikTok.

You can find me on TikTok @elly.minty!

I create educational content to help others learn about Mental Wellness in creative formats such as Singing, Journaling and Calligraphy. I also use Self-Discovery and Fandoms such as Harry Potter and Avatar the Last Airbender to empower mental wellbeing through Self-Expression. I also advocate for making Social Media a mentally healthier space for all.
Read the Straits Times Article here.

Ps. I'm quoted at the end!

Fandom Kintsugi

Shin.tsugi's 'Fandom Kintsugi' approach taps on the magic of your favourite Fandoms (movies/shows, artists/singers, books etc) to repair the heart and mind, where each individual's unique experiences are acknowledged and celebrated.

Fandom and Mental Wellness come together to create a highly personalised experience, where you will also meet a supportive community of like-minded learners to start your mental wellness journey.
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Shin.tsugi has hit on the intriguing concept of combining fandom and mental wellness. Invoking fandom topics definitely helped ground the concepts, and made it easier to understand and remember them.
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Thank you so much! We will be in touch shortly via email.
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